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Wednesday, 20 June, 2018

Eucon Group consistently pursues internationalization strategy

Eucon establishes a new location in Shanghai by taking over the majority of shares in the Aftermarket Intelligence Consulting Co., Ltd. so as to tap international potential for growth in the Automotive business unit.

© photo by Eucon GmbH: Eucon Group and Aftermarket Intelligence Consulting Co., Ltd. intensify partnership (from left to the right: Osvaldo Celani, Wenzhe Tan, Patrick Schulte-Loh, Sven Krüger, Dirk Hillebrand, Björn Rietschel)

The Eucon Group is acquiring the majority of shares in its standing partner company, Aftermarket Intelligence Consulting Co., Ltd.*, and is thereby further expanding its presence in Asia, particularly in China. By taking over the majority of shares, the systems provider of market information and data-based solutions for vehicle and auto parts manufacturers seeks to serve its local customers in China more directly and in a more targeted way. At the same time, international vehicle manufacturers and auto parts suppliers with locations across the entire Asia-Pacific region will benefit from standardized processes and the excellent quality management of Eucon, the market leader in data-based value creation.

Aftermarket Intelligence as the ideal partner

Aftermarket Intelligence is a leading provider of market research and data services in the Chinese automotive aftermarket with an extensive network of research partners in China. The portfolio of services ranges from the implementation of price studies to the development of market entry and growth strategies to the assessment of distribution channels and competitive analyses.  

The Eucon Group and Aftermarket Intelligence can already look back on many years of successful partnership. “We are very pleased to welcome the well-established team of Aftermarket Intelligence to the Eucon Group. The integration allows us to further enhance our international competence as global leader in the field of price and market studies by adding in-depth local market insights, especially for China, in order to even better meet the requirements of our international customers,” explains Björn Rietschel, Managing Director Eucon GmbH and President of Eucon of North America. 

As founder and co-shareholder of Aftermarket Intelligence, Wenzhe Tan will be in charge of the operative management of the new Eucon location. Wenzhe Tan has been Managing Director of Aftermarket Intelligence Consulting Co., Ltd. since 2011, and is known to be a long-standing industry expert in the automotive aftermarket with an extensive network of strategically important contacts in China. Prior to his current position, Mr. Tan worked as Manager Business Development & Product Management at the Schaeffler Group. “We are proud to support Eucon on its international growth path. At the same time, becoming part of the Eucon Group is a strategically important step for us. We are convinced that our customers will benefit from standardized processes and consistent global quality management,” says Wenzhe Tan. Dirk Hillebrand, co-founder and shareholder of Aftermarket Intelligence, will continue to assist him in his advisory capacity with regard to strategic issues.

Consistent internationalization strategy

With its location in Atlanta, Eucon Group already has a strong presence in the United States and the entire North and Latin American region. Acquiring the majority of shares in Aftermarket Intelligence Consulting Co., Ltd. is the next logical and vital step in view of Eucon Group’s international growth: “By intensifying our partnership, we are consistently pursuing our internationalization strategy. We are very pleased to be able to serve China directly in the future – a key market with ongoing huge growth potential – and to be at our customers’ side providing local Eucon competence in the Asiatic region as well,” Sven Krüger, CEO of Eucon Group, summing up the benefits of the acquisition of the majority shareholding.

* subject to the approval by the relevant antitrust authorities