Monday, 02 July, 2012
The leading lifecycle manager and aftersales specialist for spare parts founds Eucon Brasil Ltda. to open up the Latin American market.
In order to support automobile manufacturers and car part producers with locations in Latin America more intensively and efficiently, Eucon has founded a subsidiary in Brazil. The background to the expansion is the quick development and increasing importance of the largest South American market for the automotive industry. Today, after China and the US, Brazil is the most important foreign location of many European and American automobile manufacturers and automotive suppliers. After the founding of the first foreign subsidiary in Atlanta in the US, this second subsidiary in Brusque in the south of Brazil will enable Eucon to continue its international expansion and focus on this important growth market.
A Brazil data packet will shortly be available for PartsPool®. This allows Eucon Brasil Ltda. to offer market and competition analysis and comprehensive service for vehicle manufacturers and automotive suppliers. Using the web-based PartsPool® information system Eucon continuously supplies up-to-date data of car parts of the most important international markets and tracks millions of car parts from their market launch until product elimination. This enables the efficient and profitable procurement and analysis of spare part information which is usually time consuming and costly. The solution from the market leader is therefore a unique search machine for automotive aftersales which is able to reliably and easily collect information on spare parts.
"The objective of founding the new company is primarily to systematically build up and process the Latin American market with innovative solutions for a successful spare parts business. The emerging Brazilian market offers an enormous potential for the automotive industry", is the result of a study carried out by Roland Berger Strategy Consultants. "Many automobile manufacturers and first-tier supplieres who are our customers are already successfully represented in Brazil and so the demand for reliable data is great. A branch office in Brazil is therefore a logical step in our growth strategy. By following our customers to Brazil we can offer our customers a decisive competitive advantage and focus better on the local prevailing market conditions", says Marcel R. Oosenbrugh, Managing Partner of Eucon.
The Brazilian José-Carlos Zen takes over responsibility for the management of Eucon Brazil. He has considerable experience in the field of automotive aftersales and maintains a close network of strategically important contacts.
Written by Eucon GmbH